Partners HIP and Trend Influence introduced one of Asia's best selling malt beverages to the Atlanta and New York city markets. The campaign for Tiger Beer will include "e-marketing," on premise promotion, and product placement. Tiger Beer is launching in NYC and Atlanta as part of a ‘limited supply’ marketing strategy. Tiger will not be available for off-premise purchase for another 6 months. HIP will provide creative services for Trend Influence. The campaign will include web, print collateral, and print advertising and also product photography. Trend Influence is the strategic marketing agency of record for the brand in the US.