The American Cancer Society (ACS) is dependent on its annual "Party With a Purpose" to raise funds for its local chapter. ACS enlisted WOWappeal to create a branding campaign including an overall look and feel for the event. Previously all promotions for the event had focused on the music headliner. This year, with the help of WOW appeal, ACS wanted a more distinct image, creating a deceptively simple campaign. The campaign includ ed three main aspects : Food, Music, People. Each tag was complimented with corresponding graphics. Using this theme,

WOWa ppeal created an integrated campaign that included a three-part postcard mailing, print ads, table tents and an email-based awareness campaign.