Acuity recently completed work for a new kind of jewelry. Coined PRAYcelets, they are bracelets bearing the name of an American service person that the wearer includes in prayers. Acuity managed the product launch as well as marketing, creative, and public relations services. The agency also created a logo, website, and collateral materials for the brand and was recently featured in "USA Today." The agency has also been named agency of record for Atlanta based ET Environmental Corporation, LLC (ET). Acuity will assist ET's launch as an independent firm from its parent companies, Turner Construction Corporation and EMCON, a subsidiary of The Shaw Group. Avaya Connectivity Solutions Acuity, a provider of voice and data networks, has also retained Acuity.