Kilgannon McReynolds has bulked up its roster with the addition of five new hires, adding Bryan Pavlick, Anamaria McCormack, LaDeidra Guillory, Jessica Cox and Dave Capano.

Pavlick will manage retail promotions for Southern LINC, the wireless communications service from Southern Company. Previously, Pavlick was a senior account manager at the SPIN Group, a division of BBDO Advertising, where he worked on the Cingular Wireless account. In that position, Pavlick helped to leverage Cingular's product placement in Columbia Pictures' blockbuster movie Spider-Man. Prior to that Bryan worked at Initiative Media in Atlanta. Pavlick began his career in Orlando, Fla., at Mullen Advertising, and Fry/Hammond/Barr, where he worked with clients such as Nextel Communications and AirTran Airways.

McCormack will handle day-to-day account responsibilities for Southern LINC as well as for Georgia Force Arena Football. She joins Kilgannon McReynolds most recently from 8th & Means where she served as account supervisor on the Atlanta Bread Company business. Prior to that McCormack worked at Fletcher Martin Ewing where she worked on Cellular South and Georgia State University's Robinson College of Business.

In her new position, Cox will handle general brand management of both Southern Company GAS and LeasePlan USA. She was most recently with Scharbo and Company where she served as senior account executive on the Longhorn Steakhouse business. Prior to that, Cox worked at J. Walter Thompson, handling account responsibilities for the United States Marine Corps and Marine Corps Exchange.

Guillory will be responsible for the day-to-day activities of the agency and its clients. Previously, Guillory worked at Georgia Institute of Technology where she coordinated special events.

Capano will serve as senior vice president, media director. Capano joins Kilgannon McReynolds after a stint with Adair-Greene Advertising in Atlanta where he served as vice president, director of media and interactive services on accounts such as BellSouth, CIBA Vision and Georgia-Pacific Building Products. Prior to that, he worked at Tausche Martin Lonsdorf, also in Atlanta, as senior vice president, director of media.

Capano's other agency experience includes BBDO in Atlanta and New York as well as Doremus & Co., a division of BBDO. He also worked on the client side for the National Distillers Products Co. in New York.