When the time came to revamp its five-year-old Web site, hospitality power player Buckhead Life Restaurant Group turned to Atlanta advertising and interactive agency Adrenaline, Inc. The Web re-launch is the second wave of an integrated Adrenaline-led campaign meant to amplify market presence for the venerable Buckhead Life brand, owner/operator of 12 award-winning upscale Atlanta restaurants, including Pano's & Paul's, 103 West, Atlanta Fish Market and Bluepointe. Also included in the creative effort was the recent holiday "20% More" Ultimate Card advertising and direct mail blitz, triggering a surge in annual sales, as well as the food-magazine-style redesign of BLRG's popular guest newsletter, Fine Fare.

Launched at the end of January, the new-and-improved BLRG web site is an interactive180 for the company, bringing each restaurant to life with dramatic new flair through sleek graphic design, stylish photography, and expanded, easier-to-find information. The site allows visitors to read detailed venue descriptions, view interior dŽcors, peruse updated menus, check upcoming special events and print driving directions. Ultimate Cards can even be purchased online in seconds. "We are thrilled with the end product, which is getting rave reviews from our employees and customers alike," comments BLRG Marketing Director Stacie Hanna. "Once again, Adrenaline exceeded our expectations."