Atlanta photographer Ken Gehle worked with art director Marco Howell of BBDO Atlanta to produce a Valentine's Day "Raising the Bar" image for Cingular. The entire production was cast, location scouted, wardrobed and shot in just three days. Ken went on to complete the retouching of the image by removing the "mechanics" used to position the roses in a configuration to mimic Cingular's "Raising the Bar" slogan as well as applying his signature look to the image. The ad was part of a national campaign for Cingular during the lead up to Valentine's Day.