Bull's-Eye Creative Communications launched as the new name for Atlanta-based Patrick Carlson Graphic Design. For over 10 years, Patrick Carlson Graphic Design has focused on servicing the high-tech B2B and B2C industry with graphic design solutions. The firm's work has been recognized both regionally and nationally with many industry awards.

"We made this identity and branding change after internal analysis that we were providing a wider array of marketing services to our clients than only graphic design," stated Patrick Carlson, Bull's-Eye Creative Communication's Principal Partner. "Our core has always been based in graphic services but over time our clients have turned to us for complementary services such as marketing, public relations, copywriting, photography, tradeshow booth design and website development to augment their corporate communications needs. With this new identity and branding initiative, our corporate identity is more aligned with the services we provide."

The firm's current engagements involve tradeshow booth design and implementation, re-branding initiatives, website development, business development, direct mail marketing strategies and marketing collateral development. Looking forward, Bull's-Eye Creative Communications plans on continuing its focus on the technology, manufacturing and professional services markets. The firm also plans on adding additional associates to address growing client needs.