The Georgia Association of REALTORS¨ (GAR) has hired the team of Bigelow Advertising and Hayslett Group Strategic Communications to launch a statewide campaign to push for eminent domain legislation. The GAR campaign seeks to re-establish private property rights for Georgians following the U.S. Supreme Court decision in Kelo v. New London. The Hayslett-Bigelow team has created a multi-faceted campaign that incorporates traditional advertising, media relations, public affairs work and grassroots involvement.

"The Georgia Association of Realtor's is very appreciative of the work delivered," said Bob Hamilton, GAR's chief executive officer. "Bigelow and Hayslett Group have developed a comprehensive campaign that gets to the heart of the issue on eminent domain and should serve us well as we move toward being a part of the solution during the next General Assembly."

Bigelow Advertising designed a look and feel that is carried throughout the campaign's specially designed website, yard signage, bumper stickers and collateral. The agency also developed a radio campaign that will run in markets across the state. Hayslett Group officially launched the campaign with a press conference held at the Georgia state capitol last October. A broad media relations effort will extend the reach of the story throughout the length of the campaign, which is expected to run through the next Georgia General Assembly.

Together, the two agencies developed the structure and content for the campaign's website. The site serves as a hub for the mobilization of a concerted grassroots campaign. With the Association's 36,000 members across the state, the website operates as a repository for vital information on the issue and provides tools by which citizens can deliver e-mail messages to their legislators requesting support for enacting legislation to curb eminent domain abuse.