January 9, 2006 was a milestone for Bright Impact, Inc, as the date marked five years in business for the Atlanta-based B2B branding firm. Looking forward, Bright Impact plans on continuing its B2B focus on the healthcare, technology, manufacturing and professional services vertical market. The firm also plans to develop additional touchpoint strategies to address the continually changing marketing needs of its clients. To celebrate the anniversary, Bright Impact announced the signing of three new engagements with current client SITA SC, as well as work for new client LeasingDesk Insurance.

SITA SC, providing consulting and integrated communications solutions to the travel and transportation industry (TTI) and to international organizations, has tapped Bright Impact to launch a marketing campaign to generate leads and promote awareness of SITA's managed security solutions. The goal is to articulate SITA's credibility and visibility within the security marketplace, specifically within the TTI. Two additional initiatives that SITA has solicited Bright Impact to develop a communications materials refresh and a global sales incentive program.

In December, LeasingDesk Insurance of Irvine, California, a leading provider of renter's insurance solutions for the multifamily industry, kicked off a strategic brand positioning and design engagement with Bright Impact. The objective of the engagement is to better define the value proposition of LeasingDesk Insurance's offerings and provide relevant and compelling communications targeted to prospective multifamily owners and property management companies.

In addition to SITA SC and LeasingDesk Insurance, Bright Impact has been retained for more ongoing work with existing clients TSYS and ChoicePoint Insurance Services.