How would you characterize 2001 in terms of your business or industry in general?

We had a banner year - as a result of a great deal of luck on the new business trail. The category in general had its worst year in my memory.

What has most affected your ongoing business in particular? Have you taken any drastic steps or gone through any upheaval? Have times been better than ever? Are you maintaining business now or moving forward or moving backward? Is there a rainbow at the end of this storm?

All companies have had to do major diagnostics on their operations, goals, and aspirations in light of the recession and terrorism at home and the war in Afghanistan. It's the "perfect storm" and there are no playbooks. There is a rainbow at the end, however. We are a resilient people. Consumer confidence will rebound. (Hey, if I were a pessimist, I'd be in the insurance business - not marketing!)

How has the financial drama of 2001 affected your business, from the highs to the lows? What do you see changing for your business in the year 2002? How will your industry change?

There's no such thing as business as usual. All bets are off as it relates to how business used to be done. There are no more "long term plans" until things stabilize.

Some say better times are in store for Atlanta agencies, claiming that the heyday of the dotcom was bound to fall and now things are stabilizing rather than plummeting. Do you agree?

Of course I do! As long as we're adding value to our clients - we'll continue to grow.

What do you think clients will want to see from you?

Clients will want re-assurance (more than ever) that they're spending their money appropriately and that their messages are strategically on target.

What new accounts have you won over the last year?

Southern Company, Georgia Power, Johnston & Murphy shoes, Raymond James financial services, Pentair Tools Group, Virginia Energy Choice, Gulf Power, Wolf Camera.

Oz The Journal of Creative Disciplines is published bi-monthly by Oz Publishing, Inc. 3100 Briarcliff Rd, Suite 524, Atlanta, GA 30329. Copyright 2001 by Oz Publishing, Inc. (404) 633-1779. All Rights Reserved. Reproductions in whole or in part without express written permission of the publisher is strictly prohibited.

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