Okay, rev ‘em up. Hothead Studios is setting up the starting line this year for their annual Pinecar Derby. The agency is calling once again upon Atlanta’s creative community for in novation and charity. Like last year’s event, profits made from the derby will go to the Atlanta Children’s Shelter. Entry information can be found at www.hothead400.com.

Last year’s event raised $5,000 for the shelter and drew a large crowd. You can visit Hothead’s site and view last year’s cars to prep for this year’s competition. For $100 you get the starter kit to construct your car. Anything goes as far as creativity, but of course speed is another thing.