Iconologic is making it easier for college basketball fans to get psyched as the season heats up and heads to ward March Madness. Following a successful program with University of Georgia, Iconologic has opened shop on six new online stores as part of its ShopMyTeam program.

The e-stores offer licensed merchandise on some of the country’s largest universities, from sweatshirts to caps to baby products hawking the school of your choice. While the sites function independently with no involvement from the schools, a portion of sales go to the 180 + universities represented online in the ShopMyTeam program.

Iconologic Partner and ShopMy Team founder, Ben Friedman said, “We offer an alternative to small stores that promote merchandise on line, but don’t offer electronic transactions and internet superstores that cover a lot of schools, but only sell a handful of items. We have succeeded because we give customers the feeling of shopping on campus, rather than getting lost in a megastore site.”

The six universities recently added to the site’s banner are Florida State University, University of Connec ticut, University of Kentucky, University of Michigan, University of Nebraska, University of Texas. Order fulfillment is handled by Atlanta’s Eagle Recog nition, Inc. Iconologic plans to add up to 100 schools in the coming year.