They wanted to create a name with a little more leverage – because first impressions count and if anyone should know that, they should. Doug las Consulting Group still does the same things but now under a different name, a name that better reflects what they do and the services they offer. Now known as FireFly Facilitation, the company will continue to offer strategic planning, team building, retreats, problem solving, employee focus groups, department conflict, and resolution intervention.

“FireFly is a natural evolution of our business,” said President Kimberly Douglas. “Over the years, we’ve gained a reputation for being able to capture the energy of a group of people who share a common goal and show them how to release that energy back into the business in the form of tangible results that have high impact.”

Rebranding was the result of a collaboration between local entrepreneurs – Linda Travis, a personal branding strategist, and Linda McCulloch of Design that Works Comm unications Inc., who designed the logo, website and corporate iden tity to accompany the new energetic name.