Fountainhead Advertising & Public Relations was selected to manage the public relations launch efforts of Living the Senior Life, a resource for seniors and their caregivers. Founded in 2000, the group’s primary offerings are its website with articles and links relevant to seniors, and a consumer based exposition scheduled to be held in early January at the Cobb Galleria.

Fountainhead’s initial efforts will include getting the group some play in local print and broadcast media outlets as well as senior newsletters and publications nationwide. A local media book tour with one of the expo sition’s keynote speakers will support the PR campaign. Fountain head’s efforts are geared to driving traffic to the website, positioning it as the ultimate resource for elderly living.