Breatheinteractive has expanded their creative team with the addition of Naoya Wada as Senior Art Director. Wada was most recently lead web designer for the international division of The Weather Channel in Atlanta. Previously, he was based in New York at VH1/MTV and at interactive agency, IN2 (now TMP World wide). Wada is a graduate of Columbia University where he received a BS in civil engineering.

The agency has been selected by web, wireless, and voice activated software solutions company, Cysive, Inc. for assistance in market research and messaging. Breatheinteractive will work in tandem with partner agencies – ad agency Huey/Paprocki and PR firm Schwartz Communications. The result of Breathe’s market research – consisting of focus groups, live interactive media testing, and pop-up surveys - will be used by the partner agencies to position Cysive’s new product, a multichannel mobile enterprise platform. Breatheinteractive will also develop a research program for the company’s wireless platform used by transportation and logistic enterprises.