Hardboiled Satellite Sports Hardboiled Satellite Sports
ViaSat Satellite Networks, a division of ViaSat, headquartered in San Diego returns to hardboiled for continued marketing support. Though ViaSat has offices in London, New Delhi, Sydney, Beijing, Santiago, and Boston, the satellite networks division is managed through a marketing department located in Atlanta. Hardboiled will continue its work into 2002, building on last year’s work which included redesign on product information sheets, company collateral, and sales brochure. Hardboiled launched an ad campaign this year running in industry publications – “Communications International,” “Satellite Broadband,” “TeleCom Asia,” “TelePress Latino America,” and “The Euronet.” Total billings for the account in 2001 were approximately $500,000 and are ex pect ed to be comparable in 2002. Hardboiled’s work will extend to the company’s Broadband and VSAT division, work estimated at $100,000. The agency will handle art direction, ad production, and media placement.
Hardboiled’s second returning account, imPress Sports produces and distributes sports marketing materials for professional, semi-professional, and college sports teams. Besides handling the company’s B2B
PR and advertising, hardboiled has created a new identity package, trade show booths, collateral pieces, and website. Total billings in 2000-2001 were estimated at $75,000 and are ex pected to be at least that much in 2002.