Hoist a few for The Headline Group Hoist a few for The Headline Group
The Atlanta Bread Company has a lot in common with Gordon Biersch, Brasserie Le Coze, and Einstein Bros. Bagels. All three are represented by The Headline Group (THG). And they’ll be working a lot closer. As the chain’s national PR agency of record, THG will handle national media relations efforts for 20 plus stores expected to open this year. Previously, THG handled only local media relations for the restaurant chain.
THG also welcomed Feld Entertainment to its client list. The company is the national promoter for such family shows as “Disney on Ice Presents Toy Story II.” THG will help promote the Ringling Bros. and Barnum & Bailey Circus scheduled to come to Philips Arena (another THG client) this February.
And last but not least, Service Resources, Inc. showed up on THG’s front stoop. The business-process outsourcing provider tapped THG’s resources for media relations, expert positioning, and internal communications programs. The company offers facility and energy management solutions to small to mid-sized telecommunications, healthcare, retail, and food service facilities.