Bari R. Love, Executive Vice Pres ident of PR with Fletcher Martin Ewing, has been elected to the executive committee of the National Board of the Public Re lations Society of America’s Counselors Academy. Love will serve a three year term in the position.

Love has been a part of Atlanta’s PR community for almost two de cades. Taking on this new position, Love already has high reaching goals. “One of my goals as a board member will be to try to further enhance the reputation of our profession in order to attract more new young practitioners and to make our profession’s wide range of services more valuable and attractive to potential clients,” Love said.

She founded Fletcher Martin Ewing Public Relations in 1996 and has grown the firm 600 percent in five years. Revenues in 2001 topped $1.2 million.

2001 also brought Suntory Water Group to FME. The bottled water company hired the agency to develop the print and broadcast cre ative to grow the five Spring Water brands – Belmont Springs, Hinckley Springs, Sierra Springs, Kentwood Springs and Crystal Springs in addition to the company’s online presence. The account is valued at $5 million annu ally. “Suntory has great brands in an industry that is just exploding” said agency President and CEO Andy Fletcher. “We couldn’t be happier that they chose us as the marketing partner to help move them to the next level.”

FME caught the attention of trade magazine “Advertising Age,” which named one of its concepts among the top 100 brand stories of 2001. The Precept MC Lady golf ball FME created for Precept, a brand of Bridgestone Sports, took the golfing world by storm, primarily through word of mouth. The article cited the effectiveness of Precept’s non aggressive, low key campaign.

“It has been an incredible year for Precept and the MC Lady,” said Stephen Graham, Director of Marketing for Precept. “While the success of the Lady was largely due to word of mouth, the marketing team here put together some great campaigns to help alert both the media and the consumer to the Lady phenomenon as well as to keep the ball in the spotlight throughout the summer. To be recognized for that achievement is a great testament to the hard work and dedication this team put forth.”

Other campaigns named in the story include Subway, Hein eken, BMW, IBM, MasterCard and UPS.