Formerly Executive Editor to Atlanta Magazine and Editorial Director to Leader Publishing, Howard J. Lalli went to the other side. Lalli recently joined PR agency, The Headline Group (THG), as a media relations strategist.

Lalli arrived in Atlanta two years ago, and since that time has written and edited for Atlanta Magazine, Creative Loafing, and Leader’s magazines - “Business to Business” and “Catalyst.”

Before joining Atlanta’s publishing scene, Lalli was the founding Managing Editor for the New York-based magazine, “Talk” with Editor Tina Brown, and held various editorial titles with Conde Nast Pub lications, including “The New Yorker” and “Vanity Fair.”

Lalli will lead The Headline Group’s business to business account team and serve on the firm’s management team. Earlier this year, Lalli founded Launch Media with business partner Robert Frohwein. The custom publishing company will work with THG on agency projects. Lalli continues to serve his first love, publishing “Chai,” a magazine dedicated to Atlanta’s Jewish community.