Toxic, an alternative night club that recently hit Los Angeles’ party scene has chosen local agency Cottingham + Kelker Advertising (C+K) to manage its advertising and public relations efforts. The dance and entertainment club celebrated its new post earlier this year. C+K is in the process of developing a long term positioning campaign for the club to identify with its target audiences and their lifestyle. The colorful ads use tongue-in-cheek copy coupled with vibrant photography. The overall effect of the campaign will be to show that Toxic has its finger on the pulse of LA’s high energy club scene.

C+K will launch the campaign in local magazines, Hollywood entertainment magazines, and men’s magazines.