Red Hot Marketing Creative Director Jim Sewell celebrates a year anniversary with the agency launched in June 2000. Besides spearheading creative for the marketing company devoted to health and fitness industries, the Portfolio Center grad has worked with such clients as Levi’s, and Banana Republic.

The agency has been working with TRONE Advertising/Atlanta on its distinct “Lifestyle Matched” segmentation research. Other notable news for Red Hot, President Brian Smith recently spoke at the Club Industry show in Chicago and the firm recently signed the New England Gold’s Gym Alliance of 22 health clubs.