Chattem Inc., a manufacturer of consumer products including health, beauty and skin care products, selected Synergy Films to produce 24 commercials promoting eight of the company’s long list of healthcare products. The campaign, including :15 and :30 spots, is currently airing nationally and will continue running throughout the winter.

The production company was also chosen by O2 ideas, an advertising agency based in Birmingham, Alabama. Synergy produced five commercials for Proffitt’s and McRae’s department stores, both operated by Saks Incorporated. The spots promoted the stores’ holiday sales in a tough season.