APC Studios wrapped up 2001 with the completion of an internal marketing campaign for Siemens Westinghouse Power Corporation’s (SWPC) Instrumentation & Control Business and Plant Process Optimization Solution product lines. After Siemens Power Generation acquired the Westinghouse fossil-fuel power plant business, the newly-merged SWPC was faced with the task of educating its’ now combined sales staff about expanded capabilities. APC Studios was brought on board in early fall 2001 to create a multilevel marketing campaign with the objective of providing awareness and tools to the SWPC sales team.