The Headline Group has secured two new clients: Aprilia USA and The Westin Diplomat Resort and Spa.

Aprilia USA, one of seven international branches and headquartered in Atlanta, is an Italian motorcycle and scooter maker with 112 dealers in the United States. The Headline Group has been hired to build brand recognition and national exposure for Aprilia’s line of scooters.

The Westin Diplomat Resort & Spa, located in Hollywood, Fla., opened its doors January 31 as one of the country’s largest and most technologically sophisticated destinations.

The property, featuring more than 1,000 guest rooms, all with ocean views, and an adjoining 209,000 square-foot convention center, is managed by Starwood Hotels & Resorts Worldwide Inc., under the Westin brand. The Headline Group will execute a national media relations campaign focusing on meeting planners and high-level consumer travel media.