APC Studios welcomed Raif Fluker as the newest member to their production staff. Fluker, a graduate of the University of Florida, joins APC as Manager of Production.

On the production front, APC Studios teamed up with Microsoft to produce an internal marketing video, showing how multiple initiatives are coming together to elevate the Southeast to the number one district in the nation. Shot on Beta Cam SP in APC’s sound stage, five of Microsoft’s southeast division managers gathered for on-camera interviews. Video Editor, Christopher Connor, incorporated the interviews with footage of Microsoft's national events and presentations. The video was presented at Microsoft's southeast sales conference.

Springing into the season, APC wrapped up a national broadcast campaign for Rich's/Lazarus/ Goldsmith's announcing the department stores' "Spring Sale." Fluker headed the project, which consisted of several different broadcast commercial versions.

The spots, originally shot on 16mm, were transferred to Digibeta and edited in APC Studios' Avid 9000 suite. While the video edit sessions were in progress, Senior Designer Christopher Connor completed post-graphic treatment in APC's animation department. Finally, 3D Studio Max was used to develop effects and enhance text treatment.