Rent to Own Carroll/White

Rental purchase company Rent Rite, Inc. named Carroll/White, Inc. as its marketing and advertising agency of record. Carroll/White, previously agency of record for Aaron’s Rent To Own from 1990 through 2001, was negotiating with several other rental purchase companies. The agency will begin work in August with print advertising while simultaneously developing concepts for marketing via television, the internet, community relations and event marketing.