Now just beginning their tenth year of business, communications 21 (c21) celebrated their anniversary with a party and with staff promotions. Promo tions included Kim Krug, Senior Account Director, Tracey Paden, Account Director, and Tracey Shell and Katrina Hamm, Senior Account Executive. In celebration of their anniversary, the agency hosted a “casino” themed party in June. C21 President Sharon Goldmacher attributes the company’s durability to expansion into new areas and steady, not erratic, growth.

The agency is also celebrating the success of its new e-mail marketing service, Direct Dialogue. In the three months since its inception, five clients have adopted the service – EDI, Ltd., the HOK Planning Group, National Highway Traffic Safety Administration, Buckhead Area Transport Management Association, and OneSource. According to Goldmacher, the program has consistently achieved a 50 to 80% click through rate for its users.