EAI was recently featured in "Photo District News," a trade magazine for professional photographers. The article, entitled "Players," profiled companies that brought out the best in the photographers they hired. EAI was the only design firm among those honored, which included the likes of "Esquire," "The New York Times," and Terrence Pepper, Head of Photography at London's National Portrait Gallery. The piece focused on EAI's commitment to "rigorous attention to narrative" and "voracious appetite for photography." Work highlighted in the article included EAI's rebranding effort for IBM; their 2001 annual report for Hewlett Packard; and "Mr. Smooth" a promotional piece for Mohawk Paper. EAI was given credit for working not just with "high end shooters," but also with relative unknowns. The firm was also noted for giving photographers the right amount of creative license.

EAI faced an aural conundrum when they recently began working on their new website. They wanted music to reflect the personality of the firm. Creative Director David Cannon found something on NPR that fit, a theremin. An ethereal-sounding instrument, it plays without being touched. |The "instrument" has two antennas, one controlling pitch and the other volume. It’s played by waving your hands in the vicinity of either, or both. He searched the internet for bands that used the instrument and found Project: Pimento, a San Francisco Lounge act. So EAI took a song from the band and in return gave the band something they needed, an identity. EAI was given the task of creating a logo, poster and promotional package to capture Project: Pimento's particular brand of galactic swank, a sort of martinis-on-Sputnik approach to the lounge sound.