Larry Smith, Founder of Larry Smith & Associates, joins forces with Gus Pitsikoulis’ agency PitBull Creative. The two will share office space and resources while pursuing joint new business ventures in addition to building their own accounts. Pitsikoulis joined Atlanta’s ad scene after leaving New York in 1989. He has directed the creative departments of Babbit & Reiman and Fletcher Martin Ewing, and co-founded 360/thinc. His client experience includes the introduction of Twix and Skittles for M&M/Mars. He has also worked with Arby’s, CNN, Ralston Purina, UPS, Holiday Inn, Colgate, Palmolive, Amer ican Express, J.C. Penney, and Trump Plaza Casino. He has also been chair of the Portfolio Center’s advertising program. Smith opened Larry Smith & Associates in 1982. He has worked with clients including Cable News Network, Fresca, McDonald’s, the HOPE Scholarship program, and Southland Log Homes.