WaveGuide Studios recently announced the completion of a series of three TV spots for Dixie HomeCrafters as part of a print and broadcast campaign to include a total of seven TV spots, print advertising, improved web presence and interactive retail kiosks. Dixie HomeCrafters is striving to set itself apart in the highly competitive siding and replacement window market, and commissioned the Atlanta based agency to create a television presence that would transcend their competitorsÕ outlandish claims, and position the remodeler as the Òleader in quality and customer satisfaction,Ó said John Stevens, Marketing Director at Dixie HomeCrafters. WaveGuide delivered, producing a campaign that features installers in action, an arresting logo presence and interviews with real Dixie customers, moderated by Rick Wilkerson, Dixie HomeCrafters brand spokesperson. The campaignÕs high definition 24p video acquisition, Maya Unlimited 3D animation, ProTools 24¨ sound design, custom music scoring and online post were all performed by WaveGuide Studios.