And now, a rapid fire recount of APC Studios' recent zesty projects: The Atlanta firm seems to have lived up to its full service mantra, producing a wide variety of projects from broadcast spots to training to audio production. In combination with Mark Johnson Productions and Producer Jim Sedlack, APC turned out three new projects: a corporate image video for IM Cingular, two industrials for Penzoil entitled "Take a Fresh Look" and "Car Dealer Program," and a PSA for the Hemophilia of Georgia, Inc. Association. Other recent broadcast projects included several simple, yet sophisticated radio and TV spots for Star Gems Atlanta's "Desire Collection," work that was written and produced entirely by the studio, under the leadership of APC Writer / Producer / Production Manager Raif Fluker. Campbell's Soup Company commissioned APC to take on a unique training project: implementing an internal training department that will include some production and post production capabilities. APC staff and managers put their skills to work to teach a crash course in the fundamentals of pre-production, camera work, lighting, location audio and non-linearediting to one of the food giant's training managers. The APC team also provided more traditional services to Kleber Associates Advertising, producing a presentation for a large conference in California. Since the project's subject matter dealt with the shift in public perception of "luxury" since the World Trade Center attack, the team at APC utilized their in house tools to create a more chic production. APC combined stock imagery and Photoshop to coordinate the look and feel of the Kleber website and presentation. Finally, the studio flexed its audio capabilities with a variety of album projects for artists such as Bully Hayes, Jeniphoria, Drednot and Chip Houston. APC rounded out the year with a collaborative effort with WSTR, Star 94 and three intimate studio sessions with major recording artists Uncle Kracker, Kid Rock and Matchbox Twenty.