Privateer Takes Over School
Privateer Design goes back to school with new identity work for the High Meadows School, a private institution in Roswell, GA that serves preschool through 8th grade students. The identity package includes an updated logo and color palate, a direct mail brochure, an information book, display booth, a postcard, advertising, a newsletter and communications consulting.
Creative Director Rand Cabus worked with Admissions Director Neda Varner, Marketing Consultant Pam Lopez and Photographer Eve Dugger to define the look and feel of the school's marketing campaign. Through a palate of organic colors and a modular design format with a dash of whimsy, Cabus created
a versatile look that is easily communicated in many formats. A stylebook of design specs and an image gallery were also provided for the schoolÕs future marketing activities. The advertising will run in Atlanta Parent, The Dunwoody Courier and The Official Guide to Historic Roswell.
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