After more than 14 years in business and a variety of work for clients such as Dean Foods, the Centers for Disease Control, McDonald's, The Georgia Lottery and the U. S. Army, IMAGES USA took some time out to re-image itself with a new look and office. The agency opened its doors to a list of more than 500 special guests for an evening of excitement and celebration. As a part of the open house, the IMAGES staff commemorated the contributions and achievements of the late Moss Kendrix who served as a pioneer in the field of multicultural marketing communications. The exhibition featured preserved documents highlighting his programs and plans that proved to be instrumental in the development of ethnic marketing initiatives that broke the mold of culturally offensive marketing material.