New Direction for Jamie Turner
Change is in the air this summer, as Jamie Turner regroups and forms The Turner Partnership. Turner stresses that The Turner Partnership is not an ad agency, nor will it ever be. "I'm actually working with ad agencies as well as clients and showing them ways to build revenue and increase sales. I've been pleasantly surprised at how quickly I've been able to attract interest. "
The Partnership's focus will instead be in brand strategy. "It's a real exciting industry to get into, " says Turner. This new focus will bring the former Turner and Turner CEO into corporations to conduct customer and client research to better position those businesses to sell their products, as well as into the heart of the advertising industry: "Ad agencies are always looking for ways to win more business and keep more clients. I'm helping agencies with everything from Client Satisfaction Surveys, which strengthen the client/agency relationship, to Agency Management Consulting, which helps them grow their business. " said Turner. The Turner Partnership will also market a product called a MarketMap, which is a research based strategic roadmap that helps corporations build sales and
revenue, and helps their marketing efforts. Turner has worked at a variety of respected marketing firms including DDB/New York and Ogilvy & Mather/Atlanta. He has also worked on a number of Fortune 500 clients, including CNN, Coca-Cola Enterprises, Georgia-Pacific, Motorola and others.
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