Viscom International, provider of BEST Mexico, the dominant long distance phone card in Georgia among Mexican consumers, has engaged Hispanic advertising agency Perez Montalbetti to create a mass media advertising campaign for the Denver, CO market. With one of the highest density Hispanic markets in the U.S., Denver is prime territory for BEST. To captivate these consumers Perez Montalbetti will launch a mass media campaign that will include TV, radio, and outdoor, as well as a public relations campaign. BEST Mexico, which has built its dominant market share in Georgia through strong grassroots efforts over the past three years, decided it wanted to capture the same market share much quicker in Denver and thus sought the expertise of an experienced Hispanic advertising agency.

Also new from Perez Montalbetti is a PSA for Big Brothers and Big Sisters of Metro Atlanta. Atlanta Falcons offensive lineman Roberto Garza will appear in the announcement to attract Hispanic parent participation and increase the number of Hispanic volunteers (mentors) in the Big Brothers/Big Sisters Program. The television commercial is in both Spanish and English.