Atlanta advertising agency MATCH, Inc. recently extended its award winning newspaper campaign for local eatery Commune into the out of home realm. The groundbreaking outdoor execution is posted directly on the east side of the Atlanta Storage Lofts building at the intersection of 14th Street and Howell Mill Road. MATCH Media Director Craig Nadler convinced the building's management to rent a 14' x 40' space at a rate less than 25% of the going cost for a comparable building in Midtown Atlanta. The resulting art direction incorporates two structural columns into the concept as well, by breaking the headline into three sections that literally illustrate the ad's point.