Big Winners a Davis Advertising
Davis Advertising reeled in gold this summer with top honors at the 2003 Aurora Awards Film & Video Competition. Davis's :30 9/11 related PSA was created at the request of AdForum.com as part of its Advertising Community Together (ACT) initiative. Completed entirely with donated talent, the spot calls for unity among the American public in troubled times, contrasts terrorists against innocent American citizens going about their lives, and then ends in a call for us all to "Join the fight" and "Support our President, pray for our troops, invest, spend, and be kind to your neighbor." Writer/Producer/Creative Director Robert Davis enlisted dozens of eager volunteers for
the project.
Davis's second winning submission was a television spot for American Lube Fast and Super Lube, a regional chain of auto service centers. A "slice of life" parody, this spot introduces viewers to a young married man who is missing out on various family activities because he is always changing the oil in his classic GTO convertible. The family's golden retriever tires of this and takes action by pulling the man out from under the car, while a voiceover asks, "Isn't it Time for a Change?" The soundtracks for both commercials (which were created specifically for the spots) were scored and produced in Davis Advertising, Inc. 's award winning Pro Tools¨ recording studio.
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