Oz Magazine
Issue 11-5 (Ozcetera)
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Jones Design Waters Down Customers


Jones Design Group spreads its wings this year with air travelers, consumers and athletes in Atlanta and across the country, thanks to three separate clients and projects. First, the multidisciplinary visual communications firm has recently delivered the Dasani "Little Blue Bag" for Coca-Cola, a project enjoyed by travelers on all Delta's snack flights nationwide. This innovative little package emulates a carry on bag to appeal to the business traveler. Jones Design designed the containers and coolers located at departure gates in airports across the country.

Thousands of spectators also caught a glimpse of the group's handiwork at the Peachtree Road Race this Independence Day, in the form of event t-shirts. Commissioned by the Shepherd Center, the shirts were worn by participants in the race's wheelchair division. The agency is also responsible for branding the high profile charity's Derby Day, and will undertake the design efforts for the Legendary Ball in November, 2003.

Finally, Jones Design Group has just branched into a new market by landing strategic program planning and branding for Dalton based Mohawk Industries for its first annual Mohawk Anniversary Month, October, 2003, celebrating the flooring giant's 125th year in business. This is the largest and first sale of its kind for Mohawk.


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