Started by two veterans of the local advertising community, amplify, inc. has opened in Atlanta. Brothers and founding partners George and John Dusenbury have extensive experience in a number of business categories they intend to pursue. With projects already underway for several of Atlanta's larger building products companies, including Georgia-Pacific, amplify, inc. wants to sign on clients who are looking for a bigger bang for their buck.

Having already owned agencies in North Carolina and Atlanta, George Dusenbury brings a broad depth of knowledge and experience to the forefront as President of amplify. EVP, Creative Director John Dusenbury was most recently with Adair-Greene where was Creative Director on client roster comprised heavily of building product companies. Retail, banking, technology and biotech are other areas the agency will concentrate on. Together, the partners have over 40 years of advertising and marketing experience at international agencies such as DDB, J. Walter Thompson and Leo Burnett, and at strong regional shops such as Long Haymes Carr and Coyne Beahm.