BrightHouse lives in the moment, with the creation of a new, associated advertising group-BrightHouse LIVE. BrightHouse, the consultancy, will continue to work with clients on rediscovering and articulating their core reason for being, their Master Idea, while BrightHouse LIVE will bring to life these Master Ideas in markets worldwide. "This new company is unique in the world in that its advertising will be driven by the Master Ideas of visionary companies," said Joey Reiman, founder and CEO of BrightHouse. BrightHouse has been working with Delta Air Lines since June 2003 and Delta will continue its advertising creation with BrightHouse LIVE.

The BrightHouse LIVE players will be: Michael Edmeades, President; Jerry Cronin, Chief Creative Officer; Patricia Wilson, Executive Vice President of Media Insights; and Richard Bell, Executive Vice President of Brand Planning.