Upgrades abound as Perez Montalbetti Advertising adds mucho personnel and promotes one internally. Director of Business Eduardo Perez has been named Managing Partner and will be responsible for day to day operations and the strategic direction of the firm. Mr. Perez will continue to handle business development duties until a new business development executive is hired. The agency is also searching for a lead Account Executive. The agency has promoted Nancy Perez, (no relation) former Lead Art Director, to Partner; Marco Rodriguez, formerly of The Weather Channel Latin America has been hired as a Lead Art Director; and Gabriela Garces has been hired as Director of Administration.

Perez Montalbetti has also recently added two new clients: Truck'n I, a rapidly growing Atlanta based moving and storage company, and the Atlanta Convention & Visitors Bureau. The agency also will soon be releasing the first ever Spanish language PSA spot for Big Brothers Big Sisters, featuring Roberto Garza of the Atlanta Falcons.