Oz Magazine
Issue 12-1 (Ozcetera)
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Turner Studios Taking Care of Business


Turner Studios dishes up the recommended daily serving of fruits and vegetables with Home Plate, an original, step by step southern cooking show that launched on Turner South in fall 2003. Hosted by Chef Marvin Woods, the show features traditional southern cuisine with a contemporary style and healthy flair. Woods welcomed Atlanta radio celebrities Axel Lowe and Sasha the Diva, comedienne Sheryl Underwood, chef and author Sara Foster, blues singer Francine Reed and the Georgia Commissioner of Agriculture, Tommy Irvin, into the Home Plate kitchen.

The Turner Studios Design Department cooked up an open, along with promo and show packaging that captures the southern flavor of Home Plate. The original design concept incorporated square 2D graphic elements painted with a soft color palette and shots of healthy fruits and vegetables on a white plate. Collaborating with Turner South, the design of these elements evolved into 3D ceramic kitchen tiles. Washed out images of old buildings throughout the package added to the southern style, while the fruits and vegetables and white background maintained the healthy, contemporary look and feel.

Turner Studios Original Productions partnered exclusively with Turner Studios during the production of this project. Camera and lighting crews, art direction, scenic design, set construction, graphics and post production services were provided solely by Turner Studios for Home Plate. Taped on location at the Viking Culinary Arts Center (VCAC) in Atlanta, the production staff transformed the VCAC demonstration theatre into a television kitchen. Turner South's Home Plate completed four half hour shows per day. Turner Studios has also partnered with the Cartoon Network to create a 5-hour block of new programming hosted by a couple of bubbly "non-cartoon" characters, Tommy & Nzinga. The show, Fridays, was launched in October 2003, and airs every Friday night at 7pm on Cartoon Network.


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