Pogo Pictures Lenses Health Spots
Conveying the gratitude of being alive without using words is a precarious task. Minus the syllables, images are key. This was Pogo Pictures' Steve Colby's task, when Biggs/Gilmore wanted to tell the stories of four patients who received life saving treatment for various
ailments at Saint Vincent Hospital. The project was a multi-spot package shot on 35mm, and the production was a bit difficult, especially for the AC, since he only had about an inch for focus and there was a lot of movement in most of
the shots. Colby also used the Innovision lens system to obtain the underwater shots one of the spots required.
Representing Biggs/Gilmore was Art Director Dan Shantz, Creative Director/Copywriter Andy Gould, VP/Account Supervisor Cyndi Kochevar and Broadcast Producer Wil Wilcox. Tom Munroe served as producer for Pogo Pictures. The spots break in mid October.
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