In its third year of pro bono work with Zoo Atlanta's Beastly Feast, Fitzgerald + CO. has created a series of mailings and collateral celebrating the 2004 Flamingo Formal. An art deco Flamingo Formal is planned for the 2004 Beastly Feast on Saturday, May 15, on the grounds of Zoo Atlanta. Fitzgerald's work for the fantastically feathered formal includes a variety of collateral for the event: three sets of Save the Date mailings, formal invitations, and corporate donor correspondence. In addition, the agency is designing stationery, letterhead and envelopes, tickets, posters, and programs for the event, as well as silent auction covers.

The printing will be dramatic (and categorically flamingo-appropriate), with bright fuchsia and coral on black backgrounds. ÒWith the Zoo, we can get creative. It's serious in that it's an extremely important event, but it's also lots of fun. They have been good partners,Ó says Barbara Rhodes, Fitzgerald account supervisor.