Hoist One for c21
Communications 21 (c21) picks up two for
the client roster with the addition of masonry
products manufacturer Oldcastle Architectural Products Group (APG) and Savannah-
based commercial real estate firm Melaver, Inc.
Ireland-based Oldcastle, Inc. is one of the world's leading building materials
companies, with sales of $6.7 billion in 2003. Its North American subsidiary, Oldcastle
APG, produces concrete masonry products, decorative concrete and pavers, and manages
various concrete tile operations and other specialty facilities. c21 is responsible for
Oldcastle's North American media relations, internal communications and e-marketing
programs.
Melaver, Inc., is a Southeast-based, third-generation family business devoted to
progressive commercial real estate development including office, retail, showroom, and
warehousing. Currently, the company is managing what should be the nation's first "all-
retail" Leadership in Energy and Environmental Design (LEED) facility. c21 is
responsible for the developer's media relations and special events and will be launching
an aggressive marketing campaign to brand and lease retail space at Abercorn Commons
in Savannah.
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