R!OT Atlanta recently designed and produced a complete on-air and off-air graphics package for the re-brand of Discovery Networks' Discovery Home Channel, formerly Discovery Home & Leisure Channel. The graphics package design was based around the notion of "process" and coincides with the Discovery Home Channel's core programming categories of decorating, landscaping, cooking, entertaining, home improvement, and how-to subjects. In conjunction with the network's program categories, R!OT Atlanta associated the basic notion of "Dream-Learn-Create" with Discovery Home Channel programming to create a unique, easily identifiable look.

R!OT Atlanta Creative Director Jeff Doud developed the graphics package for this re-brand by incorporating a blend of multiples of three – creating a salient conceptualization of Discovery Home Channel as a unified brand. Motivation for the creative concept was Discovery Home Channel's desire for a clean, honest and uncomplicated appearance.

R!OT Atlanta's Creative Director, Editors and Producers worked on the package with Discovery Networks executive Matt Palmer, Vice President of Marketing, Discovery Emerging Networks; and Falcone.

R!OT staff involved in this project include: Gavin Holmes and David Robinson, Flame Artists; PJ Neely, Carlton Eden, Matt Barron, and Rob Lederman, Editors; Nat Zimmerman, Producer; Beth Helmer Executive Producer; Laraine Stewart, Coordinating Producer; and Doud.

Clean Cuts provided the music for the graphics, under the direction of President Jack Heyrman.