Mary Welch has been an observer and participant in the Atlanta advertising scene since 1981 when she joined Pringle Dixon Pringle as a senior account executive in the public relations department. She quickly returned to her journalism roots by joining the Atlanta Business Chronicle and starting the first advertising/marketing column at the newspaper. Her "Ad Lips" column ran for eight years and become the second most read column.

She left in 1992 after her son, Grady, was born and freelanced for a number of publications, including Ad Age, Business Marketing, South Magazine, Atlanta Woman Magazine, Southernflair and Glamour.

She recently co-wrote a book, "Forever Green: The History and Hope of the America Forest" with Chuck Leavell, keyboardist with the Rolling Stones and a Georgia tree farmer.

A native of Indiana and a graduate of Purdue University and Emory University Law School, Jon Lee Andersen, Esq. has been a practicing attorney in Atlanta for over 15 years. He focuses his practice in the advertising, marketing, promotion and intellectual property fields.

His clients include advertising agencies, marketing firms, traditional retail and wholesale businesses, e-commerce companies and freelance professionals. A regular lecturer at The Portfolio Center and The Creative Circus, Andersen's work includes advice and assistance in sweepstakes, contests, promotions, unfair trade practice, labeling, testimonials and endorsements, copyright, trademark and licensing matters.