communications 21 (c21) recently landed BioLab, Inc.'s Greased Lightning® product line, a $40 million division within Lawrenceville-based HomeCare Labs. BioLab, Inc. has hired c21 as its agency of record to manage all media relations, product launches and promotions, as well as management of the company's numerous Web sites and development of an interactive marketing program for the entire product line.

c21 is representing the Greased Lightning family of household and automotive cleaning products, including Greased Lightning, Greased Lightning Orange BlastTM, Greased Lightning Pine BlastTM, Greased Lightning Grapefruit BlastTM, Greased Lightning Bleach, Greased Lightning Blast Automotive and Greased Lightning High Performance.

The Greased Lightning family of multi-purpose, super-strength cleaning products are available at grocery stores and mass retailers throughout the U.S. In addition, the household product line is endorsed by Home and Garden Television's Pat Simpson, and Sam Memmolo of the Speed Channel and TNN, the spokesperson for Greased Lightning Blast Automotive. c21 recently filmed a holiday cleaning VNR with Simpson for national distribution in November, and launched the Greased Lightning Blast Web site at where visitors can vote on the 2005 Greased Lightning Blast girl, obtain product information and get free samples at sponsored events like NOPI Nationals, recently held in Atlanta.