Cartoons for a Cause
Cartoon Network, and
several of its cable affiliate
partners, including Comcast Cable, Cox Communications, Inc., Time Warner Cable and Adelphia Cable, are teaming up to sponsor the Juvenile Diabetes Research Foundation and its nationwide 'Walk to Cure Diabetes' campaign starting this fall and running through 2005.
The 'Walk to Cure Diabetes'
campaign is a walkathon, held in more than 200 locations
throughout the year, dedicated to raising funds for research by the Juvenile Diabetes Research Foundation. More than 500, 000 men, women, and children, including those from 5, 000 major corporations and local companies and 3, 500 family teams, will
participate this year. Last year, the Walk raised more than $74 million for diabetes research.
"It's our privilege at Cartoon Network to support this
extremely important cause that helps so many, and brings
children together in the spirit of good will and charity, " said Tom Alexander, vice president, trade marketing, Cartoon Network.
In addition to airing a public service announcement (PSA)
featuring Scooby-Doo and other stars from Cartoon Network, appearances by Scooby-Doo and giveaways will be offered in
several markets throughout the U.S., including Atlanta, GA; Cleveland, OH; Denver, CO; Houston, TX; Irvine, CA; Jackson, MS; Binghamton, NY; New York, NY; Phoenix, AZ; Sacramento, CA; Greenville, NC; and Syracuse, NY.
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