Prominent Placement, Inc. recently received accolades from the Technology Marketing Association (TMA) for a strategic search engine marketing campaign developed for client The Banker's Exchange.

The TMA, a society of the Technology Association of Georgia (TAG) and Georgia's premiere organization for the technology marketing industry, held the 4th Annual Technology Marketing Association Awards presentation, known as the TAMYs, on May 5. The TAMY award recognizes excellence, creativity, and bottom-line business results in marketing at emerging and established technology firms.

Prominent Placement earned the Marketing Tactic Award for leveraging search engine optimization and pay-per-click advertising strategies to enhance the overall effectiveness of The Banker's Exchange website. The comprehensive campaign applied SEO expert techniques and resulted in significant top rankings, with top 10 search engine positions increasing 190% and number one search engine positions increasing 333%. Additionally, the search engine marketing program increased monthly site traffic driven by search engines 125%. Prominent Placement also launched a targeted pay-per-click advertising campaign that generated an increase of 478% impressions and 188% click-throughs monthly. As a result of the strategic search engine marketing campaign, online sales increased dramatically, exceeding the client's search engine positioning goals.